Kelly Robertson
Life used to be easier for decentralized app makers; for one thing, they could rely on major internet companies such as Google and Facebook to promote their crypto-related products and services. Today — due to bans for such ads — this option is not possible and one company thinks it could help folks promote their blockchain-based solutions and Initial Coin Offerings (ICOs).
A crypto-focused ad platform
The name of that platform is AdCoinClick and it enables businesses and individuals to promote ICOs and other crypto-related offerings, and even pay for ads with cryptocurrency.
On the other hand, AdCoinClick also aims to provide a compelling offering for publishers interested in participating in its network — they will get a novel way for monetizing content directly through their websites and blogs.
In addition to major internet companies banning crypto-related ads, the idea to launch AdCoinClick also came from the company founders’ (based in the Netherlands) frustrations they encountered when trying to spend marketing budgets in the past.
And so the idea for the new platform was born.
Reaching targeted audience is easier with AdCoinClick
The main pitch of AdCoinClick is simple – if you’re looking for people who are interested in blockchain and cryptocurrencies, you’ll find them on places that talk/write about those subjects. And some of those places already have mass audiences, so it would be feasible to reach many thousands of customers in minutes. What’s more, the platform will let experienced — and rich — advertisers let loose as there are no minimum budgets for campaigns.
In contrast, spending money on general purpose networks — according to AdCoinClick — is usually “waste of money,” because campaigns are not precisely targeted. AdCoinClick on its end is trying to avoid “spammy traffic that doesn’t convert into direct business,” instead offering “A-tier publishers” where ads about stuff like ICOs will be seen by readers with a genuine interest in the message.
Furthermore, the platform comes with low fees that are deemed “close to zero,” making it feasible for businesses to conduct micro transactions with niche publishers on a regular basis.
Tools for publishers
AdCoinClick also aims to make life easy for publishers, which will be provided with easy to install tools for adding code to their websites.
The company has already integrated a payment API into WooCommerce, which is a popular open-source plugin for WordPress, to allow publishers to accept payments in the cryptocurrency for both physical and digital products and services. Also, a standalone solution for WordPress and Drupal has been launched as well; and a WordPress plugin is in development as we speak.
Once earned, publishers will be able to use the money to easily invest in cryptocurrency on an exchange or cash out. Alternatively, they could choose to use AdCoinClick to launch their own campaigns.
And more…
AdCoinClick has created a mobile-enabled web wallet that is automatically created and linked to the user’s email address whenever the cryptocurrency is purchased. The wallet is also open to third-party development through an API.
Looking into the future, AdCoinClick plans to further develop its platform and add more integrations — paving the way for major networks to adopt micro-transactions on its platform in 2019. Sounds like a plan…
