You may not be aware of it, but HTML5 technology is all around you on the internet, enabling many features we take for granted these days. But that wasn’t always the case — a few years ago, if you saw some advanced functionality on a web page, chances are it used Flash.
And so it was just a matter of time before those HTML5 games were introduced on a blockchain, and that is our story du jour.
Building on the existing trend
The company planning to bring HTML5 games to blockchain is called Egretia and it stems from Singapore, which is widely recognized as one of the best places to be in the decentralized computing business. It is working on a HTML5 blockchain engine and platform that could help increase blockchain apps popularity.
Egretia thinks that HTML5 content is best suited for blockchain — it is lightweight and it provides click-and-play functionality along with viral transmission and user engagement — all that make it a perfect fit for current market demands.
“Currently, users of HTML5 games already account for 47 percent of all mobile game users,” the company wrote in the white paper. “In terms of the business model, in-game payments, instead of advertising, has become the main source of revenue accounting for 68 percent. Combined, HTML5 games already have an independent commercial profitability.”
Major internet players are already on board: Google has its Progressive Web Apps (PWA), the Chinese search giant Baidu has so called “light apps,” Facebook – HTML5-based Instant Games with more than 1 billion daily active users, and Tencent WeChat released a series of mini-games, some of which gained over 100 million daily active users.
In 2017, the market size of HTML5 games in China exceeded 10 billion yuan — around $157 million — and continues to grow. In that sense, Egretia’s founder Peter Huang believes that bringing HTML5 to the blockchain will be a great thing for the ecosystem.
“Creating a blockchain gaming technology service provider seems relatively early, but we feel that this is a promising direction to take,” he said in an interview published on the company’s blog. “Four years ago, our opinion regarding the development of HTML5 games was that HTML5 gaming certainly could have better performance on the mobile platform. Now Tencent, Facebook, and other internet giants all have a HTML5 game line.”
Partnering for success
HTML5 games work on both computers and smartphones, and are just a click away. In order to play, users don’t have to download any special app; instead they just click on a link and the game launches. Also, sharing these games is just as easy, which is a key reason why they [games] go viral on social media platforms and easily attract millions of players.
Additionally, because these games rely on standard web technologies, more companies are able to release them.
Speaking of companies, Egretia doesn’t want to start with a blank sheet and has decided to launch its offering with a partner. That partner is Egret Technology, a developer of HTML5 powered solutions — such as the engine, a visual editor, animation tools, and cross-platform packaging tools — that make life easier for other developers.
In 2014, Egret Technology released Catch the Crazy Cat, the world’s first HTML5 game on Wechat that gained more than 100 million users in three days! In fact, the content powered by Egret’s solutions is used on 1 billion mobile devices.
“There are a lot of instant games on Facebook powered by our solutions” the company representatives claim. “We are bringing blockchain to the existing 200,000 developers and 1 billion mobile devices.”
As pretty much any other blockchain project, Egretia will also have its own cryptocurrency — the Egreten token — which will be used for things like purchasing power-ups and unlocking new features inside the games on the Egretia network. The platform will also be assisting game developers with distribution, advertising, trading, storage, and communication; so there is a reason for others to join the party, as well.
Finally, a word on Egretia’s team; it consists of game industry veterans, developers, investors, blockchain technology advocates, and regular business folks. The startup’s founder Peter Huang is a former technical manager of Adobe Flash Platform, with 18 years of development and management experience in internet applications and game projects.
So is Egretia something you would like to support? Even if you’re not a gamer, you may want to check out the project’s website. And then make a move… or not.